For the first time, Dassault Falcon Jet, a wholly owned subsidiary of Dassault Aviation, was present at the Catarina Aviation Show, which took place in June this year at São Paulo Catarina International Executive Airport.
The company brought two of its most important aircraft to Brazil: the Falcon 8X, with a range of 6,450 nautical miles (11,945 km), and the Falcon 2000LXS, with a range of 4,000 nautical miles (7,408 km). Important company executives were present, such as Dassault Aviation Senior Executive Vice President Carlos Brana; Dassault Falcon Jet CEO Thierry Betbeze; and Vice President of Sales for Latin America Rodrigo Pesoa.
Thanks to outreach efforts with key media partners, we brought together representatives from leading trade, lifestyle, and business publications at the Dassault booth, traditionally known as the Dassault Chalet.
The results of these communication efforts were extremely positive. Guests, customers, potential customers, partners, employees, and journalists were all in attendance.
Extensive media coverage provided the perfect finishing touch to the work of the Press Office and PR team. Articles published on websites, blogs, and in print media publicized Dassault Falcon Jet’s participation, with details about the aircraft and interviews with its executives.