For the first time, Dassault Falcon Jet, a wholly owned subsidiary of Dassault Aviation, was present at the Catarina Aviation Show, which took place in June this year at São Paulo Catarina International Executive Airport.
Dassault at the 2025 Catarina Aviation Show
The company brought two of its most important aircraft to Brazil: the Falcon 8X, with a range of 6,450 nautical miles (11,945 km), and the Falcon 2000LXS, with a range of 4,000 nautical miles (7,408 km).
Important company executives were present, such as Dassault Aviation Senior Executive Vice President Carlos Brana; Dassault Falcon Jet CEO Thierry Betbeze; and Vice President of Sales for Latin America Rodrigo Pesoa.
Publicity and communication
To inform and invite key media partners, we created two pieces, Save the Date and Invitation, which were sent out by email and WhatsApp.
With follow-up reinforcement, we were able to bring together at the Dassault stand, traditionally known as Chalet Dassault, various representatives from the main Trade, Lifestyle, and Economy & Business media outlets.
Press Office and PR
Extensive media coverage provided the perfect finishing touch to the work of the Press Office and PR team. Articles published on websites, blogs, and in print media reported on Dassault Falcon Jet’s participation, with details about the aircraft and interviews with its executives.
The outcome of our communication efforts was extremely positive.
We welcomed a large number of visitors to our booth and to the aircraft on display at the event. Guests, customers, potential customers, partners, employees, and journalists were all in attendance.