Areas of expertise

With a MULTIDISCIPLINARY TEAM, GEP Comunicação offers creative and efficient solutions using a range of communication tools.

We highlight the specific needs and unique selling points of each client, promoting them clearly and objectively to the right audience. Check out our services.

Press Office and Public Relations

A set of strategies for managing the communication of a brand or person with the public, including press relations, reputation building, crisis management, and dissemination of relevant information.

Production and distribution of press releases

Drafting of official press releases and statements.

Relations with journalists

Intermediation between companies/organizations and media outlets.

Crisis management

Planning and execution of communication strategies in critical situations.

Clipping and monitoring

Monitoring and analysis of news and mentions of the brand in the media.

Press events

Organization of press conferences, press tours, and meetings with journalists.

Media training

Training of spokespersons for interviews and public statements.

Image and reputation management

Strategic planning to strengthen positive brand perception.

Website Development

Creation of digital platforms, such as landing pages, hotsites, and e-commerce sites, focused on design, functionality, and performance, to offer interactive experiences, communicate brands, and achieve specific goals.

Complete web design

Website development, including landing pages, hotsites, e-commerce sites, and institutional websites.

User interface and user experience (UI/UX)

Website creation focused on functionality, design, and user experience.

Content creation

Writing and visual production for institutional pages, blogs, and landing pages.

Tool integration

CRM, email marketing, and sales automation.

SEO optimization

Page structuring to improve search engine rankings.

Testing and performance

Analysis of speed, responsiveness, and usability.

Hosting and maintenance

Best hosting options, technical support, and regular updates.

Campaigns, Graphic Design, and Audiovisual Production

Creative and strategic process of developing visual and audiovisual solutions to strengthen brands and engage audiences. Includes creation of visual identity, graphic materials, and videos to meet communication and market objectives.

Market and competition research

Analysis of the scenario and target audience to define positioning.

Brand Development

Creation of symbols, typography, and colors that uniquely represent the brand.

Graphic material design

Creation of items such as business cards, letterheads, brochures, and presentations.

Advertising Campaign Creation and Production

Development of creative materials to promote brands, products, or services.

Media Planning and Negotiation

Definition of placement strategies to optimize the reach and impact of campaigns.

Events and Production

Strategic planning, logistical organization, executive production, publicity to attract audiences, and event coverage to generate engagement and strengthen the brand or objective of the event.

Strategic planning

Definition of objectives, audiences, and event formats.

Executive production

Logistics, hiring suppliers, and coordinating teams.

Visual identity creation

Development of graphic and digital pieces for promotion and decoration.

Promotion

Communication to attract target audiences (invitations, social media, press relations).

Registration and list management

Platforms for participant registration.

Event coverage

Photographic records, videos, and live broadcasts.

Post-event

Reports, acknowledgments, and follow-up materials (such as presentations or recordings).

Digital Marketing and Advertising

Use of online strategies, such as SEO, social media, paid ads, email marketing, and content creation, to attract, engage, and convert audiences, promoting brands, products, or services.

Campaign planning

Definition of objectives, target audiences, and channels (Google Ads, Meta Ads, etc.).

Ad management

Creation, configuration, and monitoring of campaigns on digital platforms.

ROI optimization

Adjustments to maximize results within budget.

Metrics tracking

Monitoring impressions, clicks, conversions, and other KPIs.

Sales funnel strategy

Creation of campaigns tailored to the stages of the customer journey.

Remarketing

Strategies to re-engage users who have interacted with the brand.

Social Media

Plan and create strategic content, interact with the community to engage, analyze performance metrics, execute paid campaigns, collaborate with influencers, and align brand communication with audience and market objectives.

Content planning

Definition of strategies aligned with brand objectives.

Content creation

Production of texts, images, videos, and other formats for publications.

Editorial calendar management

Planning and scheduling posts.

Community management

Responding to comments, direct messages, and interactions with followers.

Performance analysis

Reports on engagement, reach, and other KPIs.

Campaigns and promotions

Developing specific actions to increase engagement or sales.

Influencer strategies

Identifying and partnering with relevant content creators.