To promote the 8th edition of CONEXIDADES, one of the country’s leading events that brings together public and private partners, GEP Comunicação developed new creative pieces heavily inspired by the host city, the beautiful Holambra.
Held in August 2025, CONEXIDADES focused primarily on sustainability. The creative pieces aligned with this theme and highlighted the tourist and historical attractions of the “capital of flowers,” with its strong Dutch heritage.
New website
The website has been revamped and updated, with the addition of new pages and videos promoting the latest edition of the event and its attractions.
Audiovisual production
A series of videos was created and produced for widespread distribution on social media. From teasers featuring highlights and sneak peeks of the new host city to videos promoting the event’s full program, approximately 50 videos were created specifically for this edition of the event.
Graphic design
Another major challenge was creating the event’s entire visual identity, including large-scale elements such as signage and promotional materials like printed programs and tote bags. In keeping with the established style, all elements were standardized in terms of color and design, creating a unique identity for the 8th Conexidades.
To achieve the best results, each design and each project must be approached with an understanding of its unique characteristics, depending on its intended use—whether for the internet, social media, or print materials.