On November 16, Brazil celebrates National Blue Amazon Day. The Blue Amazon is a vast oceanic area covering 5.7 million square kilometers. To get an idea of what these numbers mean, it is an area that corresponds to half of Brazil’s continental territory. An immensity.
And this immensity represents wealth and achievements that are extremely important for Brazil and for society as a whole. In the Blue Amazon area, the country has pre-salt reserves that account for 95% of the oil, 80% of the natural gas, and 45% of the fish produced here.
To celebrate such an important date, we created a nationwide campaign for the Brazilian Navy with pieces such as billboards, bus doors, posters, internet banners, social media posts, and a beautiful film to be shown in various squares around the country and on YouTube.
All pieces highlight the concepts and main strengths present in the Blue Amazon, such as: Wealth, Technology, Protection, Well-being, and Sustainability.
This work, production, and creation leaves us feeling happy and renewed, and it had the full support of the Brazilian Navy’s communications team, reinforcing our partnership with this important institution in the country.
Together we are stronger!